BECOMING THE PREMIUM 

CHOICE TOOLKIT

It's time to stop undercharging and own your value

Use the Premium Choice Toolkit to attract higher-paying clients without rewriting your whole business in 90 minutes!


If your pricing feels safe, it’s keeping you small. You didn’t build this business to be the “reasonable option.” You built it to lead. 


Welcome to Becoming the Premium Choice Toolkit.  You're about to get clear on your brand position, create an elevanted message that supports that, price confidently & show up with a brand that demands the premium attention you want for your business.

Access it all now for

Only $97  $27       

$70 OFF

Usually $97

"I had 5 new clients book in the last week just from the work we've done. So good"

Sheriden Rose Shaw
Haridresser

"After working with Suz for a few month we TRIPLED our profit! Honestly the best decision we ever made!"

Jessica Roberts
Photographer

“I raised my prices and sold my next client at the new rate within 24 hours. No drama, no pushback - and I had been overthinking it for so long.” 

1:1 client

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Why people aren’t paying you premium (even when you’re good)


One of the most common questions I get is: “How do I attract clients who are happy to pay

more - when I know I can help them?” 


And here’s the truth most people miss: 
If you’re undercharging, it’s rarely because your work isn’t good. It’s because your messaging still positions you as the affordable option. 

And if you’re here, I’m guessing you’re done with that. You’re not new. You’re not inexperienced. You already deliver exceptional results. 

 But right now: 
 You hesitate to raise your prices because you “want the client”. 
 You attract the wrong objections - and feel awkward handling them.  
The money coming in doesn’t match the effort or impact of your work. 
 You know you should charge more…but something wobbles when it’s time to say the number. 

This is exactly what the Becoming the Premium Choice Toolkit is designed to fix. 

 Not with more theory - but with clear positioning, ready-to-use messaging, and GPT tools that show you exactly how to communicate your value in a way premium buyers respond to. 

After using the toolkit, you’ll have:


Language that explains why your work is worth more — without over-explaining 

A premium positioning statement you can use immediately 

Messaging that stops the scroll and attracts higher-quality clients 

Shift into the identity of someone who sells premium with ease 

Build a pricing structure that matches your expertise

Clarity around what to say when price objections come up


And yes - as a result: Your confidence shifts Your pricing feels easier to stand behind 

You stop feeling like the “reasonable” option 


Plus...

A new identity around pricing 

Your elevated premium positioning 

A refined offer that matches your true value 

Messaging that stops the scroll and speaks to premium clients 

Permission to take up the space you’ve already earned


**It’s time to stop being priced like the affordable choice - and start sounding like the expert you already are.**

You'll get access to

The premium choice toolkit with the training & all the GPT tools for fast action and outcomes!

The 90 minute full Workshop Training & Workbook

The Personal Brand Authority Audit Custom GPT that will show you your authority gaps fast so that you can start making changes today! 

The Spicy message Custom GPT - that will help you show up and share your REAL message to get noticed. My clients have found this to be a game changer. 

Client Trigger Point marketing GPT - that will help you create a marketing message that pinpoints when your client is ready to buy!

Access to the community in heartbeat - with bonus community training & private podcast.

BUY NOW!

Fill out your details 

You'll be sent to the success page based on what you've purchased so that you can access your toolkit quickly & easily. 

Access the training and start using the strategies you learn in your business immediately.

In a world flooded with business coaches, Suz is 100% the real deal.  She shows up fully in all the coaching session, know her stuff backwards and gives really direct, honest & insight feedback.  Five Stars all the way!

Jenny Wynter
The Funny Mummy - Speaker

Suz is electric. Every time I speak with her or listen to anything she has to say, I'm instantly inspired with a list of things I could implement immediately. Since working with Suz, I have transformed my business from idea to the thing I love most in the world.  She's an absolution powerhouse. 

Lizzie Macaulay
Business Strategist and Copy Coach

I just got a bit stuck with…wait for it… articulating my METHOD! but after finishing the Map your Method workshop, I now have one and it has changed my orbit! It’s so much easier to explain what they’ll get and how we’ll do it! Winner winner!

Felicity Pascoe
Product Marketing Agency Coach

"Thanks Suz for a great workshop! It was a game changer. I found clarity and pieced together the jigsaw pieces of my work into a model that clear and concise for me and outlines for my clients the path to achieve their desired outcomes."

Jen Petrie
Transformation Coach
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Special Offer
Map your Method Workshop

Develop your coaching & consulting method to sell more of what you offer

Get the step by step guide to create a method that make it easy to communicate your value & client transformation

Map your Method custom GPT included (helps you implement fast!)

Add to cart$47.00
Special Offer
Brand Story Playbook

Learn how to tell your brand story and the stories that have shaped you into who you are now.

Access the simple story list & prompts that will help you identify the stories to tell & how to tell them

Learn now to create a powerful message through your storytelling

Access Prompts, GPT's, storytelling matrix tools & assets. (helps you implement fast!)

Add to cart$37.00

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